Cristal Cleaning Services
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Online Leads Playbook

A practical plan for getting found and following up.

A 24-page action guide for cleaning businesses that want a clearer online enquiry process. Work through local visibility, genuine proof, enquiry handling, quotations and follow-up, with seven-day and thirty-day plans.

24-page PDF · CSV enquiry tracker
One-time investment £14.90
Choose this download
Illustrative product visual: Online Leads Playbook
Product artwork is illustrative. Actual template previews and purchased deliverables are described on each product page.
  • Know which step to improve next
  • Turn scattered marketing tasks into a routine
  • Track suitable enquiries and useful next actions
Your next step

Choose your download

Three small steps. One clear investment. Add or remove services whenever you like before you confirm.

Pick your services

Start with one service or combine the essentials. Your summary updates with every selection.

Included scope & terms
  • 24-page original PDF with a purpose-built illustrated cover
  • Practical guidance on local profiles, enquiry pages and useful social posts
  • Quotation, follow-up and review-request examples
  • Seven-day setup plan and thirty-day action plan
  • Printable worksheets and a CSV enquiry tracker
  • Official Google and ICO references; English-language edition

Delivery and fulfilment: Download the PDF directly from My Solutions after confirmed payment, or download the ZIP containing the PDF, CSV enquiry tracker and usage licence. Three sample pages are shown before purchase. No coaching or done-for-you marketing is included.

Cancellation and changes: A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership: Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

No minimum commitment.

24-page PDF · CSV enquiry tracker

Add another solution+

Keep your main choice, or explore another download or service.

Included scope & terms
  • Up to five pages: home, about, services, service areas and contact
  • Template-based design personalised with your branding
  • Responsive layouts for phones, tablets and desktops
  • Hosting, SSL and one available standard .co.uk domain
  • Enquiry form and WhatsApp contact button
  • Initial basic on-page SEO: headings, page titles and descriptions
  • One small content update each month

Delivery and fulfilment: Complete your brief in My Solutions after payment. We review the included pages and content, then agree a production schedule with you. You receive a preview to review before publication. Hosting starts when the site is published. Payment starts a website project; it does not mean a finished website already exists. Bespoke applications, copywriting projects and major redesigns are outside this package.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

Website and content ownership: You keep ownership of your business identity and the content you supply. Your website uses a Cristal template and is hosted while the website subscription is active. Original and third-party components retain their respective licences. Contact us to arrange a content export and domain transfer if you leave; the export format and any third-party requirements are confirmed before handover.

Domain arrangements: One available standard .co.uk domain and its standard renewal are included while the website subscription is active. We check availability and confirm the registrant details with you before registration. Existing domains remain yours. Premium domains and additional domains are not included. On cancellation, we help arrange transfer to your chosen registrar; future domain renewal and hosting are your responsibility.

No minimum commitment.

Included deliverables: 5

Included scope & terms
  • One personalised logo concept for one cleaning business
  • Two rounds of refinements to your chosen concept
  • Final SVG, transparent PNG and JPG files, plus a square social-profile version
  • Light and dark versions of the final approved logo

Delivery and fulfilment: After confirmed payment, complete your design brief in My Solutions. We review it and confirm a first-draft date before work starts. Review one concept and request up to two rounds of refinements to that concept. Once approved, download the final files privately in My Solutions. Additional concepts, full brand guidelines, printed materials and trademark searches are not included.

Cancellation and changes: One-time design service with no subscription or automatic renewal. Contact support before work starts to request cancellation. Refund requests are assessed against the work completed, Cristal’s Terms of Use and applicable rights.

Website and content ownership: After full payment and approval, you may use the final logo for your business marketing and supply the SVG to your printer or designer. We identify any third-party fonts or components and their licences at handover. Unused concepts remain with their creator. Trademark clearance and registration are not included.

No minimum commitment.

1 logo concept · 2 revision rounds

Included scope & terms
  • 30 editable square Canva pages for cleaning-business social posts
  • Your supplied, verified buyer-facing Canva template link
  • Personalise wording, colours, contact details and service areas in Canva
  • Six genuine sample pages shown before purchase
  • PDF quick-start guide and protected access in My Solutions
  • Canva account required; optional paid Canva features depend on your account

Delivery and fulfilment: After payment, our team will review your order and send your files or template link through My Solutions. These files are not available for immediate download. We will confirm the delivery schedule with you.

Cancellation and changes: A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership: Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

No minimum commitment.

30 Canva pages · protected template link

A Canva account is required to edit these templates.

Included scope & terms
  • Eight standard cleaning-business post designs each month
  • A matching caption for every post
  • Monthly delivery folders in your private My Solutions area
  • Content to download and publish on your own accounts
  • Available on its own or with a website
  • Add tailoring to personalise those same eight posts

Delivery and fulfilment: After payment, complete the brief in My Solutions. We agree your content delivery date, then publish eight standard post designs and their captions to your private delivery folder for each paid month. New delivery periods are created only for confirmed paid coverage. Publishing to your social accounts is not included.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

No minimum commitment.

Included deliverables: 8

Included scope & terms
  • 24 message starters covering enquiries, scope, quotations and follow-up
  • 15-page PDF with practical use notes for each message
  • Editable DOCX message library and quotation outline
  • CSV enquiry tracker with next-action fields
  • Booking, post-visit and neutral review-request examples
  • English-language templates for your own business; no automatic messaging

Delivery and fulfilment: After confirmed payment, download the PDF directly or the ZIP containing the PDF, editable DOCX, CSV tracker and usage licence from My Solutions. The templates do not send messages or create a customer contract automatically.

Cancellation and changes: A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership: Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

No minimum commitment.

15-page PDF · editable DOCX · CSV

Included scope & terms
  • Macro-free XLSX calculator with editable cost and margin inputs
  • Automatic quotation, included-cost and effective-hour calculations
  • Scenario comparison sheet and editable quotation outline
  • Input validation and clearly marked sample figures
  • Eight-page PDF explaining margin versus markup and a worked example
  • GBP examples; applicable tax is handled separately, not assumed

Delivery and fulfilment: After confirmed payment, download the ZIP containing the XLSX calculator, eight-page PDF guide and licence from My Solutions. The guide is also available as a separate PDF. Requires a compatible spreadsheet application; check formulas after importing into another application.

Cancellation and changes: A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership: Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

No minimum commitment.

XLSX calculator · 8-page PDF guide

Included scope & terms
  • Ten-page PDF with nine practical sections
  • Editable DOCX intake, scope and welcome worksheets
  • Before-visit and cleaning-visit checklists
  • Handover, concern-handling and future-visit prompts
  • Space for your own real business details and procedures
  • Operational templates in English; not a legal contract

Delivery and fulfilment: After confirmed payment, download the PDF directly or the ZIP with the PDF, editable DOCX worksheets and usage licence from My Solutions. No custom document review or legal drafting is included.

Cancellation and changes: A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership: Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

No minimum commitment.

10-page PDF · editable DOCX worksheets

Add your extras

Optional extras, with dependencies shown clearly. If an extra needs a base service, we add it visibly to your summary.

Included scope & terms
  • Personalises the same eight monthly content posts
  • Your business branding, services and service areas
  • Your contact details and agreed promotional wording
  • Requires an active Monthly Social Media Content service
  • The builder shows your content and tailoring investments together

Delivery and fulfilment: Supply your branding, services, service areas and any offers you want included in My Solutions. We apply the agreed brief to the eight posts in your paid monthly content delivery. This upgrades that delivery; it does not create an additional eight-post subscription. Tailoring applies only within paid upgrade coverage.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

No minimum commitment.

Included deliverables: 8

Included scope & terms
  • Booking functionality on your Cristal website
  • Agreed cleaning services and appointment settings
  • Availability configured with your business
  • A mobile-friendly customer booking journey
  • Requires an active Cleaning Business Website service

Delivery and fulfilment: We review your services, working hours, appointment duration, coverage and booking rules, then agree a supported booking configuration. You review the booking journey before it is published. Scheduling and payment collection are separate; add Website Payment Collection if you also need customer payments. Any third-party software requirement is confirmed before implementation.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

No minimum commitment.

Included scope & terms
  • Integration with an agreed supported payment provider
  • Customer payments go to your own business payment account
  • A mobile-friendly payment journey on your website
  • External processing charges are separate from this service
  • Requires an active Cleaning Business Website service

Delivery and fulfilment: Tell us which payment provider your business uses. We confirm a supported integration, the payment flow and external processing charges before implementation, then test the agreed journey with you. You must hold and maintain your own eligible merchant account. Your customers’ cleaning payments are not routed through Cristal’s shop merchant account. Do not send passwords, secret API keys or card details in the onboarding form.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

No minimum commitment.

Included scope & terms
  • Extra pages beyond your five included website pages
  • Template-based layouts matched to your website
  • Suitable for an additional service, area or business information
  • Your selected quantity is shown before checkout
  • Requires an active Cleaning Business Website service

Delivery and fulfilment: Select the number of additional pages and tell us what each page should cover. We agree the page scope and required content, match the website template and provide a preview before publication. This add-on covers standard content pages, not custom applications, complex functionality or a separate website.

Cancellation and changes: No minimum commitment. Recurring services renew at the interval shown in your investment summary. You can request cancellation in My Solutions at any time; it takes effect at the end of the current paid billing period and stops the next renewal. Service changes and refund requests are handled under Cristal’s Terms of Use and any rights that apply to your purchase.

No minimum commitment.

Your details

Your name and email for secure purchase access. No service brief is needed for this download.

No account needed to buy

Access your purchase through a secure email link. Create or link an account later if you want.

Clear scope

What is included

  • 24-page original PDF with a purpose-built illustrated cover
  • Practical guidance on local profiles, enquiry pages and useful social posts
  • Quotation, follow-up and review-request examples
  • Seven-day setup plan and thirty-day action plan
  • Printable worksheets and a CSV enquiry tracker
  • Official Google and ICO references; English-language edition

24-page PDF · CSV enquiry tracker

What happens next

Delivery and fulfilment

Download the PDF directly from My Solutions after confirmed payment, or download the ZIP containing the PDF, CSV enquiry tracker and usage licence. Three sample pages are shown before purchase. No coaching or done-for-you marketing is included.

Downloadable guides and tools are supplied in English.

Your business details

Business name, logo, colours, contact details, services, service areas, existing domain and social links.

Real sample pages

Take a look inside your pack.

Sample pages from the actual product. Full files and template access unlock after confirmed payment.

Good to know

A little clarity before you choose.

Straightforward answers, so you know what you’re getting and what happens next.

Does it include customer leads or guarantee bookings?+

No. It is an educational action guide and tracker. It does not supply customer contact lists or guarantee leads, rankings, bookings or income.

What do I receive?+

A 24-page PDF, a CSV enquiry tracker and a usage licence. The PDF includes worksheets, message examples, seven-day and thirty-day plans, and links to official sources.

What language is the guide?+

The downloadable guide and tracker are in English. Shop navigation and product descriptions follow your selected site language.

Cancellation and changes+

A one-time digital purchase with no automatic renewal. Downloads are unlocked after Stripe confirms payment. Contact Cristal support about delivery or technical issues and any refund request; the Terms of Use and applicable purchase rights remain in effect.

Website and content ownership+

Use the guide and editable files within your own business. You may adapt supplied client-facing worksheets for your own customers. Do not resell or redistribute the original digital product or protected template link. Your business information remains yours.

Preview